9 stepsHIS-01859
Where “Jennie for Calvin Klein” started
Calvin Klein and Jennie, on Retail, May 10, 2023. It reached 3 platforms in 8 months.
LineageKey steps, 6 of 9. Lines follow time and platform
NMEBefore the first post
Calvin Klein and JennieFirst postPeak proxyCommercialPressAfterlifePatient zero