Jennie for Calvin Klein
Product · 2023
Jennie’s capsule preceded a 22% rise in Calvin Klein searches on Lyst.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of May 10, 2023
- May 10 ’23 to Week of May 10, 2023
- Platforms
- 3
- Started on Retail
- Origin
- Seeded
- Fashion & accessories
Mechanics
How it spread
Trace the originJennie and Calvin Klein released a limited capsule in May 2023. Fans waited outside its Seoul launch party, key items sold out within two days according to PVH, and Lyst reported a 22% rise in brand searches.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (9)
May 2023
Calvin Klein precursor · May 4 ’23
Calvin Klein previewed the capsule ahead of its May 10 release.[1]
Billboard News precursor · May 4 ’23
Billboard News covered Jennie’s collaboration before the release.[2]
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Spread the same way
Do this
- 1Give a collaboration distinctive product details that carry the creator’s identity.
Every number (3)
- Lyst-reported rise in Calvin Klein searches after launch“searches for the brand increased 22% on Lyst in the following days”22%[7]
Press (2 outlets)
- May 4, 20236 days before
Billboard News via Yahoo · Jimin Makes History with Like Crazy, Jennie’s Calvin Klein Collab, & More
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