Where “John Lewis: The Long Wait” started

John Lewis, on YouTube, Nov 11, 2011. It reached 7 platforms in 10.1 years.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
John LewisFirst postJohn Lewis / ITV1TVThe IndependentPressPlatform jumpPlatform jumpBacklashPlatform jumpMilestoneCommercialPressCommercialAfterlifePatient zero