Where “K18 AirWash” started

K18 / Sephora, on Retail, Mar 25, 2024. It reached 5 platforms in 2.4 years.

LineageKey steps, 10 of 18. Lines follow time and platform
K18 UNVEILS AirWash™ - A REINVENTION OF DRY SHAMPOO, POWERED BY BIOTECHK18Before the first postK18 / SephoraFirst postI’m confused on how this works so well, it’s magical! @K18 Hair @sephora #k18results #k18partner@alixearleTikTokOwner responseOwner responsePlatform jumpPlatform jumpCommercialPressPeakPatient zero