Who started “Leicester City’s 2015–16 title”?

Leicester City, on TV, Aug 8, 2015. It reached 5 platforms in 12 months.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
Leicester CityFirst postTwitter usersXBBC SportPressPlatform jumpBacklashPlatform jumpObserved peakOwner responsePressCommercialAfterlifePatient zero