Who started “Level Up Challenge”?

#ChurchAlwaysOnBeat, on Instagram, Jul 18, 2018. It reached 6 platforms in 20 months.

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Ciara - "Level Up" VideoCiaraBefore the first postCiara’s ‘Level Up' video has inspired a dance challenge that's BREAKING the internet#ChurchAlwaysOnBeatFirst postSyllabusMagXOwner responsePlatform jumpMilestonePressCommercialOwner responsePlatform jumpAfterlifePatient zero