Who started “LIV Golf launch”?

LIV Golf, on YouTube, Jun 9, 2022. It reached 5 platforms in 5 months.

LineageContestedKey steps, 10 of 13. Lines follow time and platform
BBC SportBefore the first postLIV GolfFirst postBacklashPlatform jumpPlatform jumpPressCommercialOwner responseObserved peakAfterlifePatient zero