LIV Golf launch
Moment · 2022
LIV Golf launched with a $25m tournament and PGA Tour defections.
LIV Golf
@livgolf_league · Jun 9, 2022
A new era begins 🎬 Stream now 👉 youtu.be/-exyLWw5pq8 #LIVGolf | @DJohnsonPGA h
Darren Rovell
@darrenrovell · Jun 10, 2022
Final average viewership numbers for LIV Golf on YouTube: Round 1: 94,000 Viewers Round 2: 54,000 Viewers (Source: @ApexMarketing)
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How it worksNumbers
- Observed peak date
- Week of Jun 15, 2022
- Jun 9 ’22 to Week of Jun 15, 2022
- Platforms
- 5
- Started on YouTube
- Origin
- Mixed
- Sports
How it spread
Trace the originLIV signed PGA Tour stars and opened at Centurion Club. Suspensions and sportswashing criticism spread through Twitter and podcasts. Schwartzel won $4.75m. Wikipedia attention peaked in the week ending June 15.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (13)
March 2022
LIV Golf Investments precursor · Mar 16 ’22
LIV announced an eight-event series with $255m in prize money and more than $400m in seed funding.[1]
June 2022
BBC Sport precursor · Jun 1 ’22
The BBC named Dustin Johnson and Sergio Garcia among 42 confirmed players for the opening event.[2]
Join free to see why it worked and the other 10 events. Free, on every case.
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- 1Budget for distribution as well as talent; star signings do not establish repeat viewing.
Every number (13)
- Official final-round stream on YouTube only; June 2022 lower bound“the final round stream had 775k views”775K[17]
Press (9 outlets)
- Jun 1, 20228 days before
BBC Sport · LIV Golf: Dustin Johnson, Sergio Garcia, Lee Westwood and Ian Poulter to play in first event
You’ve seen 1 of 4 steps, 1 of 13 numbers and 1 of 9 outlets. Pro opens the rest, with all 19 sources.