Where “Louis Vuitton: Victory Is a State of Mind” started

Louis Vuitton / Cristiano Ronaldo / Lionel Messi, on Instagram, Nov 19, 2022. It reached 7 platforms in 23 months.

LineageContestedKey steps, 9 of 16. Lines follow time and platform
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"Louis Vuitton / Cristiano Ronaldo / Lionel MessiFirst postSecond greatest rivalry of our time mimicking the greatestPeter Heine Nielsen / Magnus Carlsen / Troll FootballXMessi And Ronaldo Play ChessGothamChessYouTubePlatform jumpBacklashPeakOwner responsePlatform jumpAfterlifePatient zero