Where “Love Has No Labels” started

Upworthy, on Facebook, Mar 2, 2015. It reached 6 platforms in 11.2 years.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
Ad Council and R/GABefore the first postUpworthyFirst postPressBacklashPeakPlatform jumpPressOwner responseCommercialAfterlifePatient zero