Where “Maggie Smith for Loewe” started

Jonathan Anderson, on Instagram, Oct 24, 2023. It reached 5 platforms in 11 months.

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Jonathan Anderson on Instagram: "So proud Juergen Teller captures @LOEWE Spring Summer 2024 precollection featuring #MaggieSmith Photography @JuergenTellerStudio Creative direction…Jonathan AndersonFirst postThe Internet's Losing Its Mind Over Maggie Smith Serving Absolute C U Next Tues In New CampaignJoe Teffo, Mark Sundstrom and @realgreenmatchaXPeakPressBacklashAfterlifePatient zero