Where “Martha Stewart: I Only Wear MAC” started

@maccosmetics, on Instagram, Jan 28, 2025. It reached 5 platforms in 21 months.

LineageContestedKey steps, 7 of 15. Lines follow time and platform
M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"@maccosmeticsFirst postPressPeakBacklashPlatform jumpOwner responseAfterlifePatient zero