Where “Minions (2015) marketing blitz” started

Europa Press, on Press, May 18, 2014. It reached 8 platforms in 15 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Europa PressFirst postUniversal Pictures / IlluminationYouTubeUniversal PicturesTVPressOwner responseOwner responsePlatform jumpPlatform jumpOwner responseBacklashPeak proxyCommercialPatient zero