17 stepsHIS-00310
Where “New Coke x Stranger Things” started
Coca-Cola, on X, May 21, 2019. It reached 5 platforms in 7 months.
LineageContestedKey steps, 11 of 17. Lines follow time and platform
Coca-ColaFirst post
VarietyPressPlatform jumpPlatform jumpPlatform jumpOwner responseCommercialPressBacklashPeakAfterlifePatient zero