Where “Nike: The Conductor” started

Nike Basketball, on YouTube, Apr 13, 2016. It reached 4 platforms in 13 months.

LineageKey steps, 8 of 16. Lines follow time and platform
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.Nike / Wieden+Kennedy ShanghaiBefore the first postNike BasketballFirst postPressPlatform jumpPlatform jumpPeakCommercialAfterlifePatient zero