Where “Olaplex” started

Olaplex, on Open web, Jun 1, 2014. It reached 5 platforms in 12.1 years.

LineageEach dot, 100,000 brand-reported hashtag uses across social platformsContestedKey steps, 10 of 16. Lines follow time and platform
OlaplexFirst postOlaplex bottles in a salonTracey Cunningham and Aura FriedmanInstagramSalonCentricRetailCommercialBacklashOwner responsePlatform jumpMilestoneBacklashAfterlifePatient zero