Who started “Onyx Storm”?

UK readers, on Retail, Jan 18, 2025. It reached 5 platforms in 15 months.

LineageEach dot, 1,000 TikTok hashtag uses reported by Brandwatch, not a current live countContestedKey steps, 10 of 16. Lines follow time and platform
Onyx Storm: Little, Brown - BUILDHOLLYWOODVarietyBefore the first postUK readersFirst postPlatform jumpCommercialBacklashPeakPlatform jumpOwner responsePressAfterlifePatient zero