9 stepsHIS-00961
Where “Out West Challenge” started
Nicole Bloomgarden, on TikTok, Dec 28, 2019. It reached 4 platforms in 18 months.
LineageContestedLines follow time and platform
Nicole BloomgardenFirst post
Hype House membersRetail
Ellen DeGeneresTikTokOwner responsePlatform jumpCommercialPlatform jumpPressBacklashPatient zero