Who started “Cristiano Ronaldo moves the Coca-Cola bottles”?

Cristiano Ronaldo, on TV, Jun 14, 2021. It reached 6 platforms in 7 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
Cristiano Ronaldo at the Euro 2020 press conference where he moved the Coca-Cola bottlesCristiano RonaldoFirst post@InvadersPitchXAgência O Globo / iGPressCommercialPlatform jumpPeak proxyBacklashBacklashPlatform jumpAfterlifePatient zero