Where “Sainsbury’s “Gravy Song” Christmas ad” started

Sainsbury’s, on X, Nov 14, 2020. It reached 5 platforms in 15 months.

LineageKey steps, 11 of 17. Lines follow time and platform
Just the thought of home-cooked gravy, poured over a piping hot Christmas lunch, is enough to get us excited 🍴🏠🌟 Food is Home. Home is Christmas. Sound on for all the festive feels 🔊…Sainsbury’sFirst postSainsbury’s / ITV’s The VoiceTVSarah BeckettInstagramOwner responseMilestonePressPressPlatform jumpPressCommercialAfterlifePatient zero