Where “SKIMS Mens All-Star campaign” started

Kim Kardashian, on X, Oct 23, 2023. It reached 4 platforms in 2 weeks.

LineageContestedKey steps, 8 of 15. Lines follow time and platform
SKIMS MENS LAUNCHING 10.26Kim KardashianFirst postPeakBacklashBacklashCommercialCommercialPressAfterlifePatient zero