Where “Usher for Skims Mens” started

Usher / Skims, on Instagram, Feb 5, 2024. It reached 5 platforms in 2 weeks.

LineageKey steps, 6 of 9. Lines follow time and platform
Usher Partners With Kim Kardashian’s SKIMS As Latest Underwear StarUsher / SkimsFirst postIOLX usersXFashionista, Us Weekly, HOT 97PressCommercialCommercialOwner responsePatient zero