Who started “Specsavers van on a bollard”?

@aidanmcnelis, on X, Mar 23, 2024. It reached 5 platforms in 18 months.

LineageKey steps, 10 of 16. Lines follow time and platform
The Specsavers Stunt That Got the UK Talking: Serendipity or Marketing Mastery?Specsavers / Grand VisualBefore the first postShould have gone to... Oh, wait@aidanmcnelisFirst postu/CrashBangWallop / r/EdinburghRedditPlatform jumpPressOwner responsePressOwner responseMilestoneAfterlifePatient zero