Where “Specsavers wrong-city airport welcome signs” started

Specsavers / TBWA Melbourne, on Retail, Sep 16, 2024. It reached 5 platforms in 14 months.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
From Ted Lasso to Airport Mayhem, Declan Lowney Directs Specsavers’ latest campaignSpecsaversBefore the first postWelcome to Melbourne - TBWA\ AustraliaSpecsavers / TBWA MelbourneFirst postCampaign BriefPressPlatform jumpBacklashPlatform jumpPlatform jumpPeakPressAfterlifeCommercialPatient zero