Where “Starbucks Unicorn Frappuccino” started

Starbucks, on Retail, Apr 18, 2017. It reached 6 platforms in 8 months.

LineageEach dot, 1,000 instagram posts from the campaign; approximate retrospective totalContestedKey steps, 11 of 16. Lines follow time and platform
Starbucks NewsBefore the first postStarbucksFirst postPlatform jumpPressPeak proxyPlatform jumpPlatform jumpPlatform jumpCommercialBacklashAfterlifePatient zero