Where “The Last Dance” started

ESPN / ESPN2, on TV, Apr 19, 2020. It reached 6 platforms in 8 months.

LineageContestedKey steps, 9 of 15. Lines follow time and platform
ESPN / State Farm / Facebook / Reese'sBefore the first postESPN / ESPN2First postPlatform jumpPlatform jumpPressObserved peakBacklashCommercialAfterlifePatient zero