Where “The Lego Movie” started

Warner Bros., on Box office, Feb 1, 2014. It reached 6 platforms in 13 months.

LineageContestedKey steps, 11 of 15. Lines follow time and platform
Hand-drawn frame from the winning Sweded Trailer entryWarner Bros. / Ryan RiffleBefore the first postWarner Bros.First postPressPlatform jumpCommercialBacklashMilestoneOwner responseCommercialPlatform jumpAfterlifePatient zero