Who started “The Love Hypothesis”?

Book of the Month members, on Retail, Aug 30, 2021. It reached 5 platforms in 5.0 years.

LineageContestedKey steps, 8 of 15. Lines follow time and platform
Publishers WeeklyBefore the first postBook of the Month membersFirst postIllustration of books stacked on a phone with the TikTok logo@chamberofsecretbooksTikTokCommercialOwner responseBacklashObserved peakAfterlifePatient zero