Who started “Tom Birts's Fake easyJet Half-Price Ad”?

Tom Birts, on Open web, Apr 5, 2024. It reached 3 platforms in 3 months.

LineageContestedKey steps, 9 of 15. Lines follow time and platform
Window Seats: British Airways' Vibrant OOH Is Poetry in Motion | Muse by CliosBritish Airways / UncommonBefore the first postTom BirtsFirst postPeakPlatform jumpBacklashPressPressOwner responseAfterlifePatient zero