Where “The Epic Split” started

Volvo Trucks, on YouTube, Nov 14, 2013. It reached 3 platforms in 7 months.

LineageKey steps, 7 of 11. Lines follow time and platform
Volvo Trucks - The Epic Split feat. Van DammeVolvo TrucksFirst postEpic triumph for Volvo Trucks’ campaign at Cannes LionsVolvo TrucksYouTubeITV NewsPressPlatform jumpPressCommercialAfterlifePatient zero