Where “Excitable Edgar” started

John Lewis & Partners / Waitrose & Partners, on YouTube, Nov 14, 2019. It reached 7 platforms in 3.4 years.

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Meet Edgar. 14.11.19 #ExcitableEdgar@ExcitableEdgarBefore the first postJohn Lewis & Partners / Waitrose & PartnersFirst postThe John Lewis Christmas advert: What is the UK hysteria over the retailer video?Twitter usersXPlatform jumpPlatform jumpMilestoneCommercialCommercialOwner responseAfterlifePatient zero