Who started “White Claw summer”?

Trevor Wallace, on YouTube, Jun 25, 2019. It reached 6 platforms in 6 months.

LineageContestedKey steps, 11 of 15. Lines follow time and platform
White ClawBefore the first postTrevor WallaceFirst postWhite Claw cans in a wooden crateWhite ClawOpen webPlatform jumpPressPlatform jumpBacklashCommercialCommercialPeak proxyOwner responsePatient zero