Where “Why This Kolaveri Di: the recording-room video” started

Sony Music India, on YouTube, Nov 16, 2011. It reached 4 platforms in 5 weeks.

LineageLines follow time and platform
Tamil-film fansBefore the first postSony Music IndiaFirst postAmitabh Bachchan / MTV IndiaXMilestonePlatform jumpPlatform jumpPressAfterlifePatient zero