Where “Adidas Yeezy Boost 350” started

Adidas / Kanye West, on Retail, Jun 27, 2015. It reached 6 platforms in 7.9 years.

LineageEach dot, 10,000 forward2me: #yeezyboost350 count, 2019 study snapshotContestedKey steps, 12 of 16. Lines follow time and platform
AdidasBefore the first postYeezy Boost 350 in Turtle DoveAdidas / Kanye WestFirst post@iAmTMCIIYouTubeCommercialMilestonePlatform jumpCommercialPressOwner responsePlatform jumpBacklashAfterlifePatient zero