Where “YETI x Liquid Death Casket Cooler” started

Liquid Death, on YouTube, Aug 28, 2024. It reached 5 platforms in 9 months.

LineageContestedKey steps, 7 of 17. Lines follow time and platform
The Life-Sized Casket Cooler from Liquid Death x YETILiquid DeathFirst postBacklashPeakCommercialPlatform jumpPressAfterlifePatient zero