BeautyMatter

Outlet · 5 cases · 2025–2026

Most often

Covered it

4 of 5 cases

Kept it going1

Topics

Beauty & personal care5

Where they moved it

  • Press4
  • Open web1

Eyepatch-Gate

47
Gillette on Instagram: "Well this is awkward"

6.9M views

Martha Stewart: I Only Wear MAC

44
M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"

Peaked the next day

K18 Tumblehair

28
answering commonly asked questions about the K18 Hair Tumblehair: — the scale wasn’t arbitrary! Measuring 10’ in diameter and comprised of more than 167B human and synthetic hairs, the TumbleHair… |…

15M users reached

MAC x Rob Rausch: MAC Is at Sephora

28
M·A·C Cosmetics on Instagram: "MAC is officially at @sephora. @robert_rausch is going. See you there? 👀"

About 11M social views

Maura Higgins: Faithful to e.l.f.

18
e.l.f. Cosmetics on Instagram: "Faithful in the castle, faithful to my glam 💋 I TINK I won this one… @elfcosmetics"

Milestone the next day