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Library/Campaign/MAC x Rob Rausch: MAC Is at Sephora
Grade B12 sourcesHIS-00829

MAC x Rob Rausch: MAC Is at Sephora

Campaign · 2026 · Niche

28Editable slideCertificate

MAC launched at Sephora US with The Traitors winner Rob Rausch and reported 9.7M views.

Original · Rob Rausch / MAC Cosmetics
M·A·C Cosmetics on Instagram: "MAC is officially at @sephora. @robert_rausch is going. See you there? 👀"
M·A·C Cosmetics on Instagram
We don’t do quiet launches. So when M·A·C officially arrived at SEPHORA U.S., we did what felt right: we took over Times Square. Fresh off his Traitors win—and firmly in his current internet-era… |…
MAC Cosmetics (LinkedIn)
The countdown is on! On March 2, 2026, M·A·C officially lands at SEPHORA U.S. stores, on Sephora.com, and at Sephora at Kohl’s. To celebrate this moment, we're revealing our new campaign from…
MAC Cosmetics (LinkedIn)
'The Traitors' Winner Rob Rausch Wants You to Know MAC Is at Sephora - The Tease
The Tease
MAC Cosmetics Taps ‘The Traitors’ Season Four Winner Rob Rausch for Its Sephora Launch Campaign
WWD (syndicated by Yahoo Shopping)
As seen in...Times Square.
PEOPLE BRANDS AND THINGS
How Beauty Brands Are Turning Marketing into Viral Cultural Moments
BeautyMatter
Updated: How reality star Rob Rausch became beauty’s unexpected ‘it’ boy
Cosmetics Business

Spread Score

How it works
ReachNo data yetContagion35Breadth20VelocityNo data yetLongevityNo data yet28

Numbers

MAC Rausch cross-social views
9.7M
MAC claim · Reported Jun 17, 2026 · Cutoff unknown · Self-reported · Cosmetics Business
Seed to milestone
1 day
Mar 2 ’26 to Mar 3 ’26
Platforms
3
Started on Instagram
Origin
Stunt
Beauty & personal care

Mechanics

  • NewsjackingPrimary
  • Real-world spectacle
  • Pairing

How it spread

Trace the origin

MAC launched in Sephora US on March 2, 2026, opening with an Instagram selfie of The Traitors winner Rob Rausch and a Times Square takeover. Fans reacted to the billboards, rival e.l.f. answered with Maura Higgins, and MAC later reported 9.7 million social views.

Documented milestone; not a measured attention peak.

Mar ’26AprMayJunJulInstagramRetailPress
InstagramRetailPress

8 more events on this chart

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Timeline (11)

  1. March 2026

    Rob Rausch / MAC Cosmetics seed · Mar 2 ’26

    Rob Rausch kicked off MAC's Sephora activation with a raw Instagram selfie.[1][3]

    We don’t do quiet launches. So when M·A·C officially arrived at SEPHORA U.S., we did what felt right: we took over Times Square. Fresh off his Traitors win—and firmly in his current internet-era… |…
    Open the first post ↗

  2. MAC Cosmetics commercial · Mar 2 ’26

    MAC officially launched in Sephora US stores.[2][3]

    The countdown is on! On March 2, 2026, M·A·C officially lands at SEPHORA U.S. stores, on Sephora.com, and at Sephora at Kohl’s. To celebrate this moment, we're revealing our new campaign from…

  3. Rob Rausch / MAC Cosmetics platform jump · Mar 2 ’26

    Rausch’s Sephora Times Square appearance was publicly listed for 6:15–7:15 p.m. and open to fans.[3][5][1][11]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 3 numbers
  2. 2026-10-15Added: 10 events, 10 sources · Score 47
Origin
Stunt
Sector
Beauty & personal care
Region
US
MAC Rausch cross-social views
9.7M
MAC claim · Reported Jun 17, 2026 · Cutoff unknown · Self-reported · Cosmetics Business
Evidence
Grade B

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Mar ’26AprMayJunJulInstagramRetailPress
InstagramRetailPress

8 more events on this chart

Join free to see them

  1. March 2026

    Rob Rausch / MAC Cosmetics seed · Mar 2 ’26

    Rob Rausch kicked off MAC's Sephora activation with a raw Instagram selfie.[1][3]

    We don’t do quiet launches. So when M·A·C officially arrived at SEPHORA U.S., we did what felt right: we took over Times Square. Fresh off his Traitors win—and firmly in his current internet-era… |…
    Open the first post ↗

  2. MAC Cosmetics commercial · Mar 2 ’26

    MAC officially launched in Sephora US stores.[2][3]

    The countdown is on! On March 2, 2026, M·A·C officially lands at SEPHORA U.S. stores, on Sephora.com, and at Sephora at Kohl’s. To celebrate this moment, we're revealing our new campaign from…

  3. Rob Rausch / MAC Cosmetics platform jump · Mar 2 ’26

    Rausch’s Sephora Times Square appearance was publicly listed for 6:15–7:15 p.m. and open to fans.[3][5][1][11]

  1. owner response · Mar 2 ’26

  2. press · Mar 3 ’26

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