Dave Portnoy

Person · 7 cases · 2020–2025 · American internet entrepreneur and celebrity

How Dave Portnoy spread

Portnoy built a Boston sports paper into a blog, gained national coverage and expanded his audience through pizza reviews.

Most often
Pushed back 3 of 7
Topics
Sports 3 · Beauty & personal care 1, Fashion & accessories 1
20262004200420072013201620178 yrsCaitlin Clark effect · Kept it going · Apr 7, 2025Netflix’s Christmas Day NFL games · Pushed back · Dec 25, 2024Fazit Glitter Freckle Patches · Carried it · Oct 1, 2024Angel Reese · Pushed back · Apr 2, 2023Yeezy Gap’s construction-bag display photo · Carried it · Aug 25, 2022GameStop short squeeze · Pushed back · Jan 28, 2021Call Her Daddy · Answered · May 18, 2020Start2004Breakout2004New audience2007First press2013Milestone2016New audience2017PressOpen webAudioX

  1. 2004

    StartPress

    Portnoy founded Barstool Sports, handing out its early newspaper on Boston subway platforms and street corners. barstoolsports.com

  2. 2004

    BreakoutPress

    The struggling paper gained traction after Portnoy put photos of women in bikinis on its front page. nytimes.com

  3. 2007

    New audienceOpen web

    Barstool expanded from its newspaper to a blog. barstoolsports.com

  4. 2013

    First pressDec 13 · Press

    NBC News featured Portnoy and described Barstool as a destination for young men. nbcnews.com

  5. 2016

    MilestoneJan · Open web

    The Chernin Group bought a majority stake in Barstool Sports. fortune.com

  6. 2017

    New audienceOpen web

    Portnoy began One Bite Pizza Reviews, aiming to review every pizza place in Manhattan. mensjournal.com

GameStop short squeeze

Pushed back

54
Keith Gill analyzing GameStop in his July 2020 video; not the September 2019 seed post.

219.8K Wikipedia views in a day

Angel Reese

Pushed back

48
Angel Reese gestures toward Caitlin Clark in the 2023 NCAA final

Peaked at #1

Netflix’s Christmas Day NFL games

Pushed back

38
NFL Christmas Gameday on Netflix poster, Wednesday December 25

1B impressions

Caitlin Clark effect

Kept it going

38
Caitlin Clark, Iowa set conference tournament viewership record after beating Nebraska

2.6M views

Call Her Daddy

Answered

39
Call Her Daddy cover art as a Spotify podcast

Peaked at #2

Fazit Glitter Freckle Patches

Carried it

26
Gold Glitter Freckles Makeup Patches

$1M revenue

Yeezy Gap’s construction-bag display photo

Carried it

23
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…

Peaked 2 days in

Picture: Zach Catanzareti Photo, CC BY 2.0, cropped