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Library/Moment/Yeezy Gap’s construction-bag display photo
Grade B22 sourcesHIS-00706

Yeezy Gap’s construction-bag display photo

Moment · 2022 · Niche

23Editable slideCertificate

A shopper’s photo of Yeezy Gap’s floor bags has 54K likes; Ye defended the display on TV.

gayguy

@prada_gym_bag · Aug 15, 2022

This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything

54.4K1.3K
Original · @owen__lang (now @prada_gym_bag)

KHALFANI

@1khalfani · Aug 16, 2022

Everything was folded and they helped find sizes

1K25
Post · @1khalfani on X

Hustleberry Fin

@Mj_The3rdPick · Aug 16, 2022

Workin at Yeezy Gap is gonna be hell

gayguy@prada_gym_bag

This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything

21
Post · @Mj_The3rdPick on X

noelle 🤍🪬

@noellesimoes · Aug 17, 2022

i walked by a gap with the yeezy collection and i walked by confused af why there were four garbage bag looking things in the middle of the store

00
Post · @noellesimoes on X

Adé

@rosky_guy · Aug 16, 2022

It’s called “Bend-down select” ♥️♥️

gayguy@prada_gym_bag

This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything

52
Post · @rosky_guy on X

Michael Kuluva

@MichaelKuluva · Aug 17, 2022

The @Gap X #KanyeWest collaboration in the trash bags…literally. Customers are finding the highly anticipated collab of #GAP X #Ye as a rummage sale - from clothes not being folded - just being thrown onto tables if you are lucky. The rest have to go through trash bags. #fail

90
Post · @MichaelKuluva on X

Asiaaaa 🇧🇧

@GawwJuss_A · Aug 17, 2022

Imagine being inside Gap digging through a bag to find your yeezy apparel size 🤣🤣 gotta be a joke 😒

00
Post · @GawwJuss_A on X
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…
@prada_gym_bag on X
@owen__lang Everything was folded and they helped find sizes
@1khalfani on X
Workin at Yeezy Gap is gonna be hell
@Mj_The3rdPick on X
Kanye West’s Yeezy Gap clothes are being displayed in giant trash bags | CNN
CNN
Exclusive: Kanye West responds to criticism of new 'Yeezy Gap' line | Fox News Video
Fox News / Fox & Friends
The @Gap X #KanyeWest collaboration in the trash bags…literally. Customers are finding the highly anticipated collab of #GAP X #Ye as a rummage sale - from clothes not being folded - just being…
@MichaelKuluva on X
The @Gap X #KanyeWest collaboration in the trash bags…literally. Customers are finding the highly anticipated collab of #GAP X #Ye as a rummage sale - from clothes not being folded - just being…
@MichaelKuluva on X
The @Gap X #KanyeWest collaboration in the trash bags…literally. Customers are finding the highly anticipated collab of #GAP X #Ye as a rummage sale - from clothes not being folded - just being…
@MichaelKuluva on X
Kanye West’s Yeezy GAP line is being displayed in giant trash bags
HOLA!
Yeezy Gap
Distractify
Kanye West on filling Gap stores with trash bags: “I’m an innovator”
The FADER
Kanye West
Legit.ng
Yeezy Gap - Wikipedia
Wikipedia

Spread Score

How it works
Reach0ContagionNo data yetBreadth40Velocity0Longevity7023

Numbers

Peak date
Week of Aug 17, 2022
Aug 15 ’22 to Week of Aug 17, 2022
Platforms
6
Started on X
Origin
Organic
Fashion & accessories

Mechanics

  • Response chain
  • Controversy
  • TransgressionPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

A shopper posted the floor-bag photo on August 15. Replies and memes spread, followed by news coverage and a reporter’s store visit. Ye defended the display on Fox & Friends on August 18. Later Nigerian coverage compared it to thrift-market shopping.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’22SepOctNovDecPeakInstagramRetailXPressRedditTV
InstagramRetailXPressRedditTV

13 more events on this chart

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Timeline (16)

  1. July 2022

    Yeezy Gap precursor · Jul 20 ’22

    Announced its Times Square store; Vogue described clothes in mounds rather than on hangers before the controversy.[1][21]

    Open the first post ↗
  2. Yeezy Gap precursor · Jul 22 ’22

    Retail Dive reported that the collection was available at Gap’s Times Square flagship.[2][1]

  3. August 2022

    @owen__lang seed · Aug 15 ’22

    A shopper posted a photo of Yeezy Gap clothes piled in bags and relayed a sales associate’s explanation.[3]

    This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…
Origin
Organic
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesAug ’22SepOctNovDecPeakInstagramRetailXPressRedditTV
InstagramRetailXPressRedditTV

13 more events on this chart

Join free to see them
  1. July 2022

    Yeezy Gap precursor · Jul 20 ’22

    Announced its Times Square store; Vogue described clothes in mounds rather than on hangers before the controversy.[1][21]

    Open the first post ↗
  2. Yeezy Gap precursor · Jul 22 ’22

    Retail Dive reported that the collection was available at Gap’s Times Square flagship.[2][1]

  3. August 2022

    @owen__lang seed · Aug 15 ’22

    A shopper posted a photo of Yeezy Gap clothes piled in bags and relayed a sales associate’s explanation.[3]

    This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…
  1. backlash · Aug 16 ’22

  2. backlash · Aug 16 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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