Diet Prada

Person · 6 cases · 2022–2025 · fashion watchdog group

How Diet Prada spread

Diet Prada spread through Instagram comparisons of fashion designs, then reached a wider Chinese audience through the Dolce & Gabbana controversy.

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Carried it 4 of 6
Topics
Fashion & accessories 4 · Beauty & personal care 1, Home & lifestyle 1
20232024202520262014201720187 yrsRini Kids' Skincare Launch · Pushed back · Nov 7, 2025Bath & Body Works Snowed In candle controversy · Carried it · Oct 8, 2024Coperni robot dogs · Pushed back · Mar 3, 2023Diesel B-Berny belt-skirt reveal · Carried it · Nov 4, 2022Coperni’s spray-on dress · Carried it · Sep 30, 2022Balenciaga Paris destroyed sneaker campaign · Carried it · May 9, 2022Start2014First press2017New audience2018MilestoneMar ’22InstagramPressOpen web

  1. 2014

    StartInstagram

    Tony Liu and Lindsey Schuyler created Diet Prada to call out similarities between fashion designs. fastcompany.com

  2. 2017

    First pressOct · Press

    The Fashion Law revealed the previously anonymous founders in a feature about the account. thefashionlaw.com

  3. 2018

    New audienceNov · Instagram

    Diet Prada shared alleged Stefano Gabbana messages; the post went viral in China amid calls to boycott Dolce & Gabbana. wmagazine.com

  4. 2022

    MilestoneMar · Instagram

    Diet Prada had more than three million Instagram followers. en.wikipedia.org

Balenciaga Paris destroyed sneaker campaign

Carried it

44
os novos tênis da balenciaga vou postar aqui e você pense o que quiser

390M impressions

Rini Kids' Skincare Launch

Pushed back

35
Shay Mitchell on Instagram: "Something gentle, something new — launching tomorrow. @rini"

35M Shay Mitchell followers

Coperni’s spray-on dress

Carried it

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

$26.3M estimated publicity value

Coperni robot dogs

Pushed back

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Diesel B-Berny belt-skirt reveal

Carried it

37
looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

5M views

Bath & Body Works Snowed In candle controversy

Carried it

24
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views