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Library/Campaign/Coperni robot dogs
Grade B21 sourcesHIS-00669

Coperni robot dogs

Campaign · 2023 · Niche

35Editable slideCertificate

Coperni put 5 robot dogs on its runway, and clips drew online criticism.

Rebeca Maccise

@rebecamaccise · Mar 3, 2023

Robots abren el desfile de Coperni FW23 #pfw

934
Original · @rebecamaccise

¡ANNY!

@YSLNIGHTS · Mar 3, 2023

Robots @ Coperni fall 2023

2952
Post · @YSLNIGHTS on X

Sarah McGonagall

@gothspiderbitch · Mar 3, 2023

coperni saw all the positive buzz for their brand following the spray-on dress that they created on bella hadid’s body live on the runway last season and really said “now for our next show, we should try to humanize the bloodthirsty police state’s dystopian killing machines”

4885
Post · @gothspiderbitch on X

i-D

@i_D · Mar 3, 2023

Black Mirror but make it fashion! A Boston Dynamics robot helps model #RianneVanRompaey on the runway at #Coperni AW23 #PFW

1232
Post · @i_D on X

Vogue Runway

@VogueRunway · Mar 4, 2023

Robots took over Coperni’s fall 2023 show during #ParisFashionWeek. See every moment from the runway: vogue.cm/huqEI43

33413
Post · @VogueRunway on X

C 💒

@churchofysl · Mar 3, 2023

i thought the coperni stunt was a gimmicky poorly executed attempt at shalom’s alexander mcqueen ss1999 moment.

2.7K24
Post · @churchofysl on X

Fashion Week

@FashionWeek · Mar 3, 2023

In #Coperni’s FW23, they had the Boston Dynamics “spot” robots as a special guest. Recreating the fable “The Wolf and The Lamb”, @riannevanrompaey (as a lamb)’s jacket is being snatched by one of the robots (as a wolf). Video courtesy of @susiebubble

13112
Post · @FashionWeek on X
Clip · Coperni on YouTube
Robots abren el desfile de Coperni FW23 #pfw
@rebecamaccise on X
Robots @ Coperni fall 2023
@YSLNIGHTS on X
Robô tira vestido de modelo em performance da Semana de Moda de Paris; assista | CNN Brasil
CNN Brasil
coperni saw all the positive buzz for their brand following the spray-on dress that they created on bella hadid’s body live on the runway last season and really said “now for our next show, we…
@gothspiderbitch on X
Black Mirror but make it fashion! A Boston Dynamics robot helps model #RianneVanRompaey on the runway at #Coperni AW23 #PFW
@i_D on X
Robots took over Coperni’s fall 2023 show during #ParisFashionWeek. See every moment from the runway:
@VogueRunway on X
A Million Milestones: 2023 in Review | Boston Dynamics
Boston Dynamics
i thought the coperni stunt was a gimmicky poorly executed attempt at shalom’s alexander mcqueen ss1999 moment.
@churchofysl on X
Coperni Fall Winter 2023 Show
Coperni on YouTube
In #Coperni’s FW23, they had the Boston Dynamics “spot” robots as a special guest. Recreating the fable “The Wolf and The Lamb”, @riannevanrompaey (as a lamb)’s jacket is being snatched by one of…
@FashionWeek on X
i thought the coperni stunt was a gimmicky poorly executed attempt at shalom’s alexander mcqueen ss1999 moment.
@churchofysl on X
Watch Lila Moss frolic with a robo-dog for Coperni
Dazed

Spread Score

How it works
Reach0Contagion35Breadth40Velocity100LongevityNo data yet35

Numbers

Live X post Views counter: @churchofysl
216.7K
As of Oct 14, 2026 · X · churchofysl / X
Peak date
Week of Mar 3, 2023
Mar 3 ’23 to Week of Mar 3, 2023
Platforms
6
Started on X
Origin
Stunt
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Coperni staged a runway interaction between models and robot dogs. Clips spread on X, Instagram and TikTok, drawing criticism about spectacle and policing. A robot forum later discussed the footage; Coperni reused the storyline in its autumn campaign.

Dates use the stated precision; chart positions are date anchors.

Mar ’23AprMayJulSepNovDecOpen webXInstagramPressTikTokReddit
Open webXInstagramPressTikTokReddit

13 more events on this chart

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Timeline (16)

  1. March 2023

    Coperni and Rianne Van Rompaey precursor · Mar 2 ’23

    Van Rompaey rehearsed the jacket interaction at Coperni’s studio the day before the show.[1]

    Open the first post ↗

  2. Coperni and Boston Dynamics precursor · Mar 3 ’23

    Coperni staged its runway show with five Spot robots and models, including Lila Moss, in Paris.[2][1]

  3. @rebecamaccise seed · Mar 3 ’23

    Rebeca Maccise posted a clip of robot dogs opening Coperni’s runway show.[3]

    Robots abren el desfile de Coperni FW23 #pfw
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source
  2. 2026-10-14Added: 16 events, 20 sources · Score 35 · Fact-check passed (33 claims)
Origin
Stunt
Sector
Fashion & accessories
Region
FR
Live X post Views counter: @churchofysl
216.7K
As of Oct 14, 2026 · X · churchofysl / X
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Mar ’23AprMayJulSepNovDecOpen webXInstagramPressTikTokReddit
Open webXInstagramPressTikTokReddit

13 more events on this chart

Join free to see them

  1. March 2023

    Coperni and Rianne Van Rompaey precursor · Mar 2 ’23

    Van Rompaey rehearsed the jacket interaction at Coperni’s studio the day before the show.[1]

    Open the first post ↗

  2. Coperni and Boston Dynamics precursor · Mar 3 ’23

    Coperni staged its runway show with five Spot robots and models, including Lila Moss, in Paris.[2][1]

  3. @rebecamaccise seed · Mar 3 ’23

    Rebeca Maccise posted a clip of robot dogs opening Coperni’s runway show.[3]

    Robots abren el desfile de Coperni FW23 #pfw

  1. backlash · Mar 3 ’23

  2. platform jump · Mar 3 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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