NASA

Brand · 9 cases · 2008–2022 · American space and aeronautics agency

Most often

Started it

4 of 9 cases

Kept it going2Carried it1Pushed back1Set it up1

Topics

Education5Entertainment2Culture1Politics & civic1

Where they moved it

  • Open web4
  • YouTube3
  • Instagram1
  • Press1

2017 Great American Eclipse

60
Total solar eclipse image taken through Takahashi FS152 with a f6 focal reducer and a Canon 5D MarkIV, exposure bracketing was used in seven steps from 1/2 sec to 1/8000 sec. Image was processed in…

$63.5M revenue

Toy Story

70
Toy Story theatrical poster with Buzz Lightyear, Woody and the toys

$375.5M on a $30M budget

Curiosity rover landing

46
Curiosity Has Landed

36M views

Beyoncé (2013 surprise album)

45
BEYONCÉ by Beyoncé on Apple Music

1.3M sold

Perseverance’s parachute code

33
NASA’s annotated parachute decoder: motto in the inner rings and JPL coordinates outside.

Milestone the next day

Webb’s first images

31
NASA’s Webb Delivers Deepest Infrared Image of Universe Yet

7M engagements on Carina post

First black-hole image

28
First Image of a Black Hole

10.8M ESO Facebook and X reach

New Horizons’ Pluto heart

28
Pluto

300K new Instagram followers

DART’s asteroid impact

23
Asteroid Didymos (bottom left) and its moonlet, Dimorphos, about 2.5 minutes before the impact of NASA’s DART spacecraft.

9.2M views on a NASA tweet