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Library/Moment/Curiosity rover landing
Grade B22 sourcesHIS-01579

Curiosity rover landing

Moment · 2012 · Notable

46Editable slideCertificate

NASA reported 36 million webcast streams during Curiosity's Mars landing.

Clip · NASA on YouTube
Clip · NASA Jet Propulsion Laboratory on YouTube
Curiosity Has Landed
NASA / Jet Propulsion Laboratory
Bobak Ferdowsi reacted to the successful landing at JPL; NASA photograph in the public domain.
NASA/Bill Ingalls
NASA Lands Car-Size Rover Beside Martian Mountain
NASA on YouTube
Challenges of Getting to Mars: Curiosity's Seven Minutes of Terror
NASA Jet Propulsion Laboratory on YouTube
One of Curiosity's first Mars images after its camera dust cover opened; NASA photograph in the public domain.
NASA/JPL-Caltech
LEGO's Mars Curiosity rover model set for New Year's Day release
collectSPACE

Spread Score

How it works
Reach48Contagion35Breadth60Velocity69Longevity1446

Numbers

NASA landing webcast streams; no derivative counts
36M
As of Dec 12, 2012 · Open web · Self-reported · NASA via PR Newswire
Seed to observed peak
same day
Aug 6 ’12 to Aug 6 ’12
Platforms
8
Started on Open web
Origin
Seeded
Politics & civic

Mechanics

  • Mascot personaPrimary
  • Platform jump
  • Press loop
  • Response chain

How it spread

Trace the origin

NASA streamed Curiosity's Mars landing and reported 36 million webcast streams. Twitter updates, Facebook reactions and a YouTube parody carried the event beyond space coverage. NASA promoted the parody; a fan-designed LEGO rover later went on sale.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesJun ’12JulAugSepNovFeb ’13MayAugOctDecObserved peakYouTubeOpen webXTVFacebookPressAudioRetail
YouTubeOpen webXTVFacebookPressAudioRetail

13 more events on this chart

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Timeline (16)

  1. June 2012

    NASA / JPL precursor · Jun 22 ’12

    NASA published the landing explainer Seven Minutes of Terror.[1][2]

    Open the first post ↗

  2. July 2012

    NASA precursor · Jul 30 ’12

    NASA released landing videos narrated by William Shatner and Wil Wheaton.[3]

  3. August 2012

    NASA precursor · Aug 1 ’12

    NASA announced social-media visitor events at seven field centers.[4]

  1. seed · Aug 6 ’12

  2. platform jump · Aug 6 ’12

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Why it worked

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Origin
Seeded
Sector
Politics & civic
Region
US
NASA landing webcast streams; no derivative counts
36M
As of Dec 12, 2012 · Open web · Self-reported · NASA via PR Newswire
Evidence
Grade B

Spread the same way

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