Rethink

Brand · 6 cases · 2021–2025

Most often

Started it

3 of 6 cases

Answered1Carried it1Cashed in1

Topics

Food & beverage3Home & lifestyle1Politics & civic1Sports1

Where they moved it

  • Instagram2
  • Open web2
  • X1
  • YouTube1

Heinz: Heinz Ketchup & Seemingly Ranch

52
Heinz on Instagram: "It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz"

4.7B impressions

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Cristiano Ronaldo moves the Coca-Cola bottles

41
Cristiano Ronaldo at the Euro 2020 press conference where he moved the Coca-Cola bottles

Peaked 2 days in

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Heinz: Can't Unsee It

33
Marvel Studios’ Deadpool & Wolverine – Can’t Unsee It

1.58B impressions

KitKat Iftar Bar

27
The Iftar Bar beside its red geometric packaging.

2M impressions