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Library/Campaign/KitKat Iftar Bar
Grade B20 sourcesHIS-00249

KitKat Iftar Bar

Campaign · 2023 · Niche

Made by Rethink Toronto · Source

27Editable slideCertificate

A Ramadan giveaway campaign reported over two million impressions in its first week.

Clip · Samia 🧕🏻 your busy muslim mom bestie on Instagram
Clip · KIT KAT Canada on YouTube
The Iftar Bar beside its red geometric packaging.
Mustaali Raj / Rethink / KitKat Canada
KitKat Iftar Bar — Design & Packaging
Mustaali Raj, campaign designer
Citizen Sweeps Atomic Awards with 16 Wins, Including Public Service Grand Prix | Citizen Relations
Citizen Relations
Nestlé Canada Appoints Citizen Relations As Confectionary PR AOR | Citizen Relations
Citizen Relations
KitKat Iftar Bar
KIT KAT Canada on YouTube

Spread Score

How it works
Reach5Contagion35Breadth30Velocity69Longevity1127

Numbers

Agency-reported first-week impressions; date inferred from release
2M
As of Mar 27, 2023 · Self-reported · Mustaali Raj, campaign designer
Peak date
Week of Mar 27, 2023
Mar 20 ’23 to Week of Mar 27, 2023
Platforms
5
Started on Instagram
Origin
Seeded
Food & beverage

Mechanics

  • Scarcity dropPrimary
  • Identity badge
  • Visible in use
  • Platform jump
  • Newsjacking

How it spread

Trace the origin

KitKat’s giveaway bar revealed a daily calendar beneath broken pieces; sliding its sleeve animated moon cutouts. Its three sections represented Ramadan’s Ashras. Creators hosted access, and the object later returned for purchase with proceeds pledged to Food Banks Canada.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’23AprMayJulSepNovJan ’24MarAprJunPeakInstagramXRedditPressOpen web
InstagramXRedditPressOpen web

13 more events on this chart

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Timeline (16)

  1. March 2023

    KitKat Canada / Rethink seed · Mar 20 ’23

    KitKat released the Iftar Bar campaign, dated March 20 in Rethink’s Gerety Awards entry.[1][2][3]

    Open the first post ↗

  2. KitKat Canada / @mylittlealim owner response · Mar 21 ’23

    Samia offered Iftar Bars to Ontario residents who shared Ramadan traditions in her giveaway comments.[4][5]

    KitKat Iftar Bar — Design & Packaging

  3. Mustaali Raj owner response · Mar 22 ’23

    Designer Mustaali Raj announced the KitKat partnership and its 30-piece Iftar Bar on X.[6]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 28
Origin
Seeded
Sector
Food & beverage
Region
CA
Agency-reported first-week impressions; date inferred from release
2M
As of Mar 27, 2023 · Self-reported · Mustaali Raj, campaign designer
Evidence
Grade B

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Heinz: Heinz Ketchup & Seemingly Ranch

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The Unburnable Book

YouTube · 2022

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The Unburnable Book: Margaret Atwood’s THE HANDMAID'S TALE

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Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

11B impressions

New cases, every week

How the next thing spread, the week it does.

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· Source
Google searchesFeb ’23AprMayJulSepNovJan ’24MarAprJunPeakInstagramXRedditPressOpen web
InstagramXRedditPressOpen web

13 more events on this chart

Join free to see them

  1. March 2023

    KitKat Canada / Rethink seed · Mar 20 ’23

    KitKat released the Iftar Bar campaign, dated March 20 in Rethink’s Gerety Awards entry.[1][2][3]

    Open the first post ↗

  2. KitKat Canada / @mylittlealim owner response · Mar 21 ’23

    Samia offered Iftar Bars to Ontario residents who shared Ramadan traditions in her giveaway comments.[4][5]

    KitKat Iftar Bar — Design & Packaging

  3. Mustaali Raj owner response · Mar 22 ’23

    Designer Mustaali Raj announced the KitKat partnership and its 30-piece Iftar Bar on X.[6]

  1. platform jump · Mar 23 ’23

  2. platform jump · Mar 26 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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