Tencent

Brand · 3 cases · 2014–2019 · Chinese multinational investment holding conglomerate

Most often

Started it

2 of 3 cases

Cashed in1

Topics

Gaming2Finance1

Where they moved it

  • App stores2
  • Open web1

Candy Crush Saga

68
Candy Crush Saga board from the App Store screenshots

$1.33B revenue

Call of Duty: Mobile

49
Google Play's Best of 2019

$1.5B revenue

WeChat’s first New Year red packets

38
Tencent’s 2017 presentation illustrating WeChat group red-packet opening and random allocation

40M+ packets claimed