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Library/Game/Candy Crush Saga
Grade B22 sourcesHIS-01341

Candy Crush Saga

Game · 2012 · Breakout

76Editable slideCertificate

King reported 97 million average daily Candy Crush Saga users in February 2014.

Clip · The Game Theorists on YouTube
Candy Crush Saga board from the App Store screenshots
King / Apple App Store
Moschino x Candy Crush backpack
King / Moschino
Candy Crush Saga five-year anniversary art
King via PR Newswire
King's Japanese TV commercial for Candy Crush
GamesBeat

Spread Score

How it works
Reach100Contagion35Breadth80VelocityNo data yetLongevityNo data yet76

Numbers

Monthly active users, December 2013 (AppData estimate)
137M
As of Dec 18, 2013 · BBC News
Seed to milestone
19 months
Apr 12 ’12 to Nov 15 ’13
Platforms
7
Started on Facebook
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Controversy
  • Identity badge

How it spread

Trace the origin

King released Candy Crush Saga on Facebook, then synchronized it with mobile versions. Friend invitations unlocked progress, while paid acquisition supplemented social discovery. King’s half-billion-install announcement is the milestone anchor.

Documented milestone; not a measured attention peak.

Google searchesNov ’11Aug ’12DecJul ’13NovMay ’14DecAug ’15Nov ’16Mar ’18Aug ’20Dec ’22MilestoneFacebookApp storesPressGroup chatsOpen webTVRetail
FacebookApp storesPressGroup chatsOpen webTVRetail

13 more events on this chart

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Timeline (16)

  1. April 2012

    King.com seed · Apr 12 ’12

    King.com released Candy Crush Saga on Facebook with 65 levels and friend invitations to unlock levels.[1]

    Open the first post ↗

  2. October 2012

    King.com owner response · Oct 31 ’12

    King.com announced an iOS version that would synchronize progress, scores and purchases with Facebook.[2]

  3. November 2012

    King.com platform jump · Nov 14 ’12

    King released Candy Crush Saga on mobile, later marking November 14 as its mobile anniversary.[3][2]

    Candy Crush Saga five-year anniversary art

  1. owner response · Dec 6 ’12

  2. press · Jan 17 ’13

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Why it worked

Do this

  1. 1
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Pro opens the playbook, all 14 sourced numbers and 22 sources. Start with a free account.

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Origin
Mixed
Sector
Gaming
Region
Global
Monthly active users, December 2013 (AppData estimate)
137M
As of Dec 18, 2013 · BBC News
Evidence
Grade B

Spread the same way

Game · Open web · 201766

Fortnite Battle Royale

Epic Games

Epic reported 3.7 million daily active Battle Royale players within weeks.

$5B revenue

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