Spread Certificate · No. HIS-00032
This certifies how far it spread
Ariel: Dads #ShareTheLoad
Ariel / Procter & Gamble ·February 2016 ·seeded onYouTubethenPressFacebookXOpen web
Spread Score
53
Notable
Verified independently
Verified
11M
Sandberg Facebook repost: reported cumulative views >11M
MediaPost
Verified
3M
Reported Facebook views >3M; assets and coverage unspecified
Mint
Verified
3 weeks
Seed to peak proxy, Feb 19 ’16 to Mar 8 ’16
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
2B impressions
Earned impressions, campaign award submission
Per Inkspell / campaign award submission
Claimed
#1
Unruly Most Shared Indian Ads of 2016
Per Adgully / Unruly ranking
Claimed
#1
WARC 100 effectiveness ranking, 2018; publisher table
Per WARC / press release reproduced by adobo Magazine