Spread Certificate · No. HIS-00035
This certifies how far it spread
Back Market: Hack Market
Back Market; Marcel (agency) ·April 2022 ·seeded onRetailthenPressRedditOpen web
Spread Score
43
Notable
Verified independently
Verified
63
MacRumors comments, live counter at lookup
MacRumors
Verified
34
r/apple comments, live Reddit embed counter at lookup
Reddit / r/apple
Verified
Week of Apr 22, 2022
Peak date, Apr 22 ’22 to Week of Apr 22, 2022
Verified
4 platforms
Started on Retail
Claimed, not audited
Claimed
100M impressions
First-week campaign impressions claimed; paid/earned split unknown
Per WARC / Cannes Lions (submitted campaign case study)
Claimed
4K
AirDrops claimed by Back Market; not unique people
Per iGeneration
Claimed
90
Campaign press articles claimed
Per WARC / Cannes Lions (submitted campaign case study)