Spread Certificate · No. HIS-00043
This certifies how far it spread
Barbie: Imagine the Possibilities
Mattel ·October 2015 ·seeded onYouTubethenPressFacebookOpen webTVRetail
Spread Score
31
Niche
Verified independently
Verified
25.8M
Tubular-reported online ad views; upload inventory unspecified
Tubular Labs
Verified
19M
Historical film views; derivative inventory unavailable
Marketing Dive
Verified
Oct 2015
Peak date, Oct 8 ’15 to Oct 2015
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
60M
Production vendor’s undated YouTube claim; scope unspecified
Per Slim Pictures
Claimed
50M
Campaign-wide views; platform split unspecified, lower bound
Per Mattel / PR Newswire
Claimed
40M
Campaign-wide views; platform split unspecified, lower bound
Per Mattel / PR Newswire